Let us eat cake!
Even if they weren't as helpful and kind as they are, even if the quality of their books wasn't absolutely fantastic, Ashgate would still be one of the loveliest publishers in the world. Why? Because, at conferences, while others are offering crappy discounts and free ballpoint pens, Ashgate realises that you may have had a long trip, and may be tired and hungry. So, instead of stuff you don't want, they give you a muffin.